Video sharing apps are a crowded market, but I had the opportunity to collaborate with Pirched on the design, user experience, and interactions to create something truly unique. The app aimed to filter content based on location, allowing for user-curated and user-generated news to take the spotlight, bypassing traditional publishers.

I developed a new identity and app experience that aligned with this vision, ensuring that content creators could be seen as credible sources of ideas and news—without the top-down filtering often found in traditional media. While the app never made it to market, it was an exciting project that pushed the boundaries of user-driven content.