My partner and I had the privilege of working with Aaptiv back when it was a small, 8-person team called Skyfit. At the time, they were growing faster than they could keep up with, navigating the rapid changes of startup life. We helped shape a visual style that captured their top-tier yet accessible approach to digital fitness, avoiding the image-obsessed aesthetics of high-end gyms. The result reflected the passion and authenticity of their founding team: bold, fearless, determined, yet approachable and down to earth.

Since then, Aaptiv has rebranded as they've continued to grow and thrive in the digital fitness space. We still take pride in the foundational work we did together and how it helped set the tone for their early success.