When I first met the team at Spot & Tango they had a logo, a few icons, and a rapidly growing customer base. They needed to stand out in an incredibly fast-growing space — but due to time constraints and the workings of the startup world, we had to work backwards, starting with packaging and then building the brand visuals.

My work with Spot & Tango turned into a two-year partnership; designing their full line of packaging, parts of their website, both print and digital marketing assets — and then eventually helping them to build their own internal creative team! They've continued to grow and thrive, and it's always fun to see that their evolving brand retains many elements of our original work together.